Hey, Friend—What’s Your Backup Plan?

Once upon a time, you built your audience on their platform. You put in the work. You showed up every day. You created killer content that kept your followers coming back for more. It was working.

Until it wasn’t.

Maybe you got locked out. Maybe the whole thing glitched. Maybe someone in a black robe somewhere decided you couldn’t do business there anymore.

Cue panic, right?

Except, wait—no panic for you. Because you, my dear, are smart. You had a backup plan. You’d already invited your followers to join you somewhere better, somewhere that’s yours: your email list.

You sent a warm, heartfelt email (maybe even with a touch of humor, because that’s your style) to everyone on your list, saying, “Hey! Come find me here!” Whether that’s YouTube, Instagram, or your own corner of the internet, your people followed you. Why? Because they already trusted you.

And trust is exactly what we built when we set up your email strategy together. Calls-to-action? Nailed it. Fun giveaways and irresistible incentives? Oh yeah. You didn’t just grow a list; you created a community. One that doesn’t disappear when the social media rug gets yanked out from under you.

Now, if this isn’t your story yet—if you’re sweating at the thought of losing everything you’ve built on someone else’s platform—it’s time we fix that.

Let’s build your backup plan, together. One email at a time.

3 Things You Can Do Today to Build Your Email List

1. Set Up Your Email Newsletter Account
   If you don’t have one yet, create a free Mailchimp account (free up to a certain number of emails). It’s the first step to getting your list organized.

2. Create an Irresistible Sign-Up Incentive
   Offer something your audience can’t resist—maybe a discount code, early access to a sale, or a helpful download like a guide or checklist.

3. Craft Your First Call to Action
   Write a simple, clear message asking people to join your list. Make it easy: “Sign up for [insert benefit here]!”

Feeling a little overwhelmed by these steps? Don’t worry—that’s where I come in.

👉 Click here to contact me, and let’s simplify this together. I’ll help you get these items in place and make sure your email strategy is working for you—not against you

Work Smarter, Not Harder: How I Created a 30-Day Social Media Calendar Using AI and Past Content

Social media management doesn’t have to mean starting from scratch every month. In fact, the best strategy often involves reusing what already works. Recently, I created a 30-day Facebook and Instagram content calendar for a client by combining their top-performing past posts with fresh, AI-powered ideas. Here’s how I did it:

Step 1: Analyzing What Works

I started by reviewing the client’s meta dashboard to see which posts had the highest impressions, interactions, and shares. This gave me a clear understanding of the content their audience loved most.

Step 2: Refreshing and Repurposing

Using that data, I duplicated the top-performing posts and updated the hashtags to reflect current trends. I also refreshed the captions to give them a new spin while staying true to the brand’s voice. These posts were then scheduled as part of the month’s lineup.

Step 3: Adding New Content

To complement the repurposed posts, I created fresh content using Canva for visually engaging graphics. I also uploaded press releases and content ideas into ChatGPT, which provided captions and photo suggestions that aligned with the client’s goals.

The Result: A Full 30-Day Calendar

By blending repurposed content with new ideas, I successfully built a cohesive and engaging 30-day social media calendar. It included:

• Optimized versions of high-performing posts.

• AI-generated captions that resonated with the audience.

• Custom Canva designs to keep the content visually appealing.

Ready for Your Next 30 Days of Content?

Planning a month of social media doesn’t have to be overwhelming. By focusing on what works and adding strategic updates, you can save time and get results.

Need help? I offer monthly content calendar services tailored to your brand. Let’s work together to create a 30-day content calendar that keeps your feed fresh and engaging. Need help with scheduling or tweaking your posts? I’m here for that too! Reach out, and let’s chat about how I can support your social media strategy and save you time.