Growing an email list can feel uncomfortable, especially when you want to stay true to your voice and values. But the good news is, you can absolutely grow your list in a way that feels authentic and not at all spammy.
Here are a few tips to get you started:
1. Offer real value.
Think about what you would want to sign up for. What would make you say, “Yes, I need this!”? It could be a freebie, an exclusive guide, or even just a weekly newsletter full of tips or stories that brighten someone’s inbox. Whatever it is, make sure it’s something that speaks to your audience’s needs.
2. Shift your mindset.
Instead of thinking, “I need to grow my list,” try reframing it as, “I’m inviting people into my space.” You’re offering something that can genuinely help or inspire them, and that’s a gift—not a sales pitch. When you approach it this way, it feels less like selling and more like sharing.
3. Be transparent.
People appreciate honesty. Let your potential subscribers know exactly what they’ll get when they join your list—how often you’ll email them, what kind of content to expect, and how it’ll benefit them. The more upfront you are, the more trust you’ll build, and that’s key to growing a loyal list.
4. Ask your audience what they want.
Here’s a little secret—your subscribers love being heard! You can ask them directly what kind of content they’d like to receive. You could add a quick survey to your sign-up form or send out a quarterly email asking for feedback. You’ll be surprised how much people will share, and this helps you tailor your content to what they actually want to hear about. Whether it’s a Q&A-style post, specific advice, or new topics, let them guide you.
5. Stay consistent and deliver.
Once you’ve got your audience’s attention, consistency is key. Deliver on what you’ve promised—whether it’s a weekly newsletter or monthly updates. This builds trust with your audience over time, so when you do have something to sell, they’re much more likely to listen and consider purchasing. Consistency shows you’re reliable, and that reliability pays off when it's time to promote something.
It’s all about building a relationship with your audience. Keep it genuine, stay true to your voice, and remember: you’re offering something valuable. And when you lead with that, the rest will follow!
Ready to streamline your newsletter? Let’s collaborate to create a customized content calendar with engaging topics and a posting schedule, so you can start with ease. Need help writing the content? I’m here for that too! Reach out, and let’s chat about how I can assist you in crafting a newsletter that resonates with your audience.